Team: Deb McDermott, Patrick Curley, Lindsay Boivin, Jess Tran, Jen Putnam
Rise Up Cambridge is a $22 million commitment from the City of Cambridge that provides direct cash to low-income Cambridge households with children at or under 21 years of age, earning at or below 250 percent of the Federal Poverty Level. Rise Up Cambridge will enable these households to receive $500 per month for 18 months.
At A&G, we had the opportunity to create a pro-bono brand identity for this initiative as well as a campaign, working in tandem with one another. The logo is symbolic to upward momentum, as each individual can rise up to their potential. The campaign, 500 uses for $500, promotes the overall initiative and capture the attention of the Cambridge community. From paying bills to transportation to school meals, we wanted to showcase the benefits of Rise Up, which provides aid to underprivileged communities in Cambridge.
Learn more at: www.cambridge.gov/riseup
At A&G, we had the opportunity to create a pro-bono brand identity for this initiative as well as a campaign, working in tandem with one another. The logo is symbolic to upward momentum, as each individual can rise up to their potential. The campaign, 500 uses for $500, promotes the overall initiative and capture the attention of the Cambridge community. From paying bills to transportation to school meals, we wanted to showcase the benefits of Rise Up, which provides aid to underprivileged communities in Cambridge.
Learn more at: www.cambridge.gov/riseup
Brand Identity
With this project I got the chance to select the color palette for the campaign posters along with designing the different poster deliverables.
