Flash Fitness



For the goal getters.
A local gym came to us after they decided it was time for a complete brand overhaul. New name, mission, message, and identity. Flash is for the Goal Getters, a community built on ambition and helping everyone take their fitness goals seriously no matter how big or small. We created a flexible identity system that scales to feel as dynamic and bold as the community it represents. Through art direction and many iterations of the logo, we created Flash Fitness. 

Team:
CD: Jeff Marois
AD: Lindsay Baker, Celso Spina, Jess Tran
CW: Abby Fessler


 
Brand Guidelines
Deliverables
Stage 1 Iterations
(logos that didn't make the cut)
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