Lets do this.
For nearly 70 years, Caron has helped thousands of individuals struggling with substance use disorder and their families begin to manage this chronic, treatable disease. A&G was tasked with creating social media ads that would be published on Instagram and Twitter. My role in this campaign was to support the creative directors by creating these slideshow posts/stories and typographic posters using photoshop and using the element of the blur as an indication of "addiction." All photographs in this campaign were generated by AI tools.
Team: Jessica Tran, Abby Fessler, Brendon Luci, Josh Nitzschke